ShoopShoop achieved a 1008% ROI and is generating recurring revenue with Seleqt

Meet ShoopShoop

ShoopShoop is a marketing agency based in the Netherlands, focused on helping businesses “reach the right people with the right marketing.”

They combine clear messaging with practical execution across positioning and branding, StoryBrand implementation, websites/webshops, social media, online advertising, e-mail marketing, and structured planning. All aimed at measurable growth (not vanity metrics). Their promise is simple: no fluff, just a proven framework that delivers clarity, momentum, and results.

Like many agencies, ShoopShoop wanted to keep creative quality high while building a steadier pipeline. Manual prospecting wasn’t scalable. They needed a smarter path to new conversations.

That’s when they discovered Seleqt.

The Goal

→ Generate qualified sales conversations quickly
→ Grow the founder’s LinkedIn network in a structured way with people who fit their ICP
→ Close 10 clients via LinkedIn outreach

The Approach

During the onboarding, we had a great talk with ShoopShoop about their needs, who they want to reach, and what their ideal customer profile looks like.

We also dug into their main goals and shared some of the success stories from other Seleqt clients. A few of those approaches have worked especially well for marketing agencies and service businesses. We share those insights with our new clients to make sure they get the most value out of Seleqt.

"Hey Rijk, thanks for your tip. That line, 'Could I ask you something?' works like crazy, most people respond!"

— Ben van Oosterom, Founder of ShoopShoop

Results

Within just 2 months, ShoopShoop’s campaigns began to compound:

• Closed their first client during the 14-day trial

• Booked five meetings with larger foundations, creating mid-to-long-term opportunities

• Closed a €1,750 website project (ROI is about 1008%!)

• Sent out multiple proposals (including one with a major national driving school) and opened more conversations

• Got in contact with nationwide foundations that are normally difficult to engage with

What mattered most wasn’t just the outreach itself. It was the follow-up, where the real power lies.

The most interesting shift was that Ben became an affiliate and began recommending Seleqt to people in his network, from family to his personal trainer and other entrepreneurs.

He connected their LinkedIn accounts to his own Seleqt account, built lead lists, and launched outreach campaigns on their behalf to show them the power of LinkedIn outreach when set up properly.

The results came fast: a personal training gym booked calls within the first 1.5 weeks.

On top of that, Ben already sold his “new service” for €200/month as a recurring package, adding dependable MRR on top of his initial marketing projects.

Now, ShoopShoop is exploring the white-label potential of Seleqt: the ability to add client accounts under their own brand and run multi-channel outreach for those clients as a service. This opens two growth tracks at once:

• Grow ShoopShoop’s own pipeline

• Offer a white-label outreach service to clients, fully branded as ShoopShoop

• Generate recurring revenue by selling their white-label lead generation software

Key metrics

ShoopShoop launched three LinkedIn campaigns in its first two months.