How LikeHoney Replaced Expandi and Scaled Client Campaigns with Seleqt

The Netherlands-based agency brought AI personalization and lead qualification into one platform—turning outreach from quantity-first to quality-first and filling a networking event in under a week.

With Seleqt, LikeHoney:

• Filled a networking event campaign in under one week.

• Shifted from quantity-first to quality-first outreach.

• Managed more campaigns per team member with higher quality.

• Saved hours weekly on manual lead vetting and message writing.

Meet LikeHoney

LikeHoney is a marketing growth agency that manages outbound campaigns for multiple clients. Talisa Toekimin leads campaign implementation, building targeted lead lists and launching outreach sequences across the team.

The challenge: clunky workflows and manual labor

Before Seleqt, LikeHoney relied on Expandi for LinkedIn automation. While it worked, the setup created four distinct friction points:

• A cluttered interface. Campaign setup was slow and confusing, particularly for new users on the team.

• Manual lead qualification. Talisa had to pull lists from Sales Navigator and manually review each individual prospect to confirm fit—a massive time drain.

• Generic, manual messaging. Every personalized message had to be written from scratch without AI assistance.

• Focus on volume over relevance. The team was stuck operating on a spray-and-pray approach rather than targeted, quality outreach.

The solution: AI-driven qualification and personalization

LikeHoney adopted Seleqt to streamline multi-client campaign management and eliminate manual overhead after a single onboarding call.

Automated list cleaning

AI Lead Qualification eliminated the need to manually vet prospects. Seleqt’s AI automatically filters out unqualified leads, saving hours of list-cleaning work every week.

Human-sounding outreach at scale

AI Personalization & Snippets generate hyper-personalized messages based on each prospect’s profile. Instead of writing from scratch, Talisa gets a strong base that sounds surprisingly human.

Streamlined multi-client setup

One person can now set up and manage campaigns for multiple clients effortlessly without needing additional team members.

Intuitive onboarding

The intuitive interface allowed Talisa to set up her first campaign independently after just one onboarding call—something she couldn’t accomplish with Expandi.

“It’s like having a little assistant that does deep research and manual labor. The AI lead qualification and personalization have made my job easier — and more fun.”

— Talisa Toekimin, LikeHoney

The results: speed, quality, and proven event fills

By switching to Seleqt, LikeHoney shifted its entire outbound operation from volume-driven to value-driven. The impact spans three key areas:

• Campaign velocity: Talisa set up a campaign for a colleague’s lunch networking event, and within a week, it had to be paused because all attendee slots were filled.

• Operational efficiency: Hours saved weekly on lead vetting, research, and outreach copy.

• World-class support: Best-in-class customer support featuring fast response times, actionable solutions, instructional links, and proactive follow-ups.